The Wildfest is FREE and OPEN TO THE PUBLIC. This community festival and pre-ride party is hosted on the day before the ride during registration check-in at the Silver Dollar Fairgrounds. Come celebrate all things bicycle with us!

Bicycle Skills Rodeo for Kids & Equipment Giveaway! 
Butte County Public Health (BCPH) is hosting a kids Bicycle Skills “Rodeo” to help kids with their bicycle skills! This event is FREE and we hope you’ll join us! Bikes will be provided for kids to practice traffic and bike skills, with scheduled rounds TBD.
In addition to the kid’s Rodeo, BCPH will be doing helmet and bike light giveaways! So be sure to stop by their booth to enter the drawing!

Sierra Nevada Beer Garden ~ With Exclusive Wildflower IPA
The return of the Wildflower Century means the return of the Wildflower IPA!! Our sponsors and partners at Sierra Nevada brew a one of a kind delicious IPA in the name of the Wildflower… and yes it’s brewed with wild flowers. Our friends at Duffy’s Tavern man the beer garden every year and serve this specialty beer along with others throughout the WildFest and on ride-day.

Food Trucks and Vendors Galore!
We’ll have food trucks on-site, so enjoy some tacos or BBQ, coffee or beer, cupcakes or caramel apples while you browse dozens of local artisans and vendors and enjoy music and good vibes during this public, and free Bicycle celebration.